About PM

Blurry black-and-white figure in cap, white shirt, and black trousers.

We believe a website should do more than look good. it should guide, convert, and grow with your brand.

Our focus is building e-commerce experiences that feel effortless while driving real business results.

Who We Are

Hi, I’m Eve
Founder of PinkMelo

We help DTC brands turn their websites into real growth engines

Not just something that looks good
but something that converts, scales, and evolves over time.

Our work sits at the intersection of strategy, design and development. From first launch to ongoing optimization
We focus on building systems that support long-term growth.

We dont believe in one-time builds. Every brand we work with is treated as an evolving project
continuously refined based on performance and real user behavior.

Black-and-white portrait of a Black person in a suit looking upward, shadow on white backdrop.

Most of our time is spent thinking about one thing

what actually makes a brand grow

Not just traffic
but trust, clarity, and conversion

We value clear structure, honest communication
and work that delivers measurable results

If youre looking for a long-term partner
not just a one-time project

youll feel at home here.

Extreme close-up of a Black person looking directly at the camera, face filling frame.

What we drive

Built on real experience across the full e-commerce growth stack

Shopify

0%

7+ years Build & Optimize high-converting

[1]

Google Ads

0%

10+ years Drive qualified traffic with measurable ROI

[2]

Meta Ads

0%

8+ years Scale acquisition through creative testing

[3]

CRO (Conversion Optimization)

0%

4+ years Improve conversion without increasing traffic

[4]

SEO & GEO

0%

3+ years Get discovered through search and AI

[4]

Klaviyo (EDM)

0%

5+ years Turn first-time buyers into repeat customers

[4]

Analytics & Tracking

0%

6+ years Turn data into clear growth decisions

[4]

Experience

A progression from design to growth

Designer’s Choice Award

Growth Partner for DTC Brands

PinkMelo

2023 - Present

  • Today, we help DTC brands launch, optimize and grow

  • Connecting websites, ads, retention and conversion
    into one full growth system

Designer’s Choice Award

Growth Partner for DTC Brands

PinkMelo

2023 - Present

  • Today, we help DTC brands launch, optimize and grow

  • Connecting websites, ads, retention and conversion
    into one full growth system

E-commerce & Shopify

Self-Employed

2021 – 2023

  • Delivered 50+ projects across web, mobile, and SaaS.

  • Helped clients improve engagement by up to 40% post-redesign.

  • Created digital templates used by designers in multiple countries.

E-commerce & Shopify

Self-Employed

2021 – 2023

  • Delivered 50+ projects across web, mobile, and SaaS.

  • Helped clients improve engagement by up to 40% post-redesign.

  • Created digital templates used by designers in multiple countries.

E-commerce & Shopify

Self-Employed

2021 – 2023

  • Delivered 50+ projects across web, mobile, and SaaS.

  • Helped clients improve engagement by up to 40% post-redesign.

  • Created digital templates used by designers in multiple countries.

badge award seal placeholder icon.

Digital Marketing

Brand Growth

2019 – 2021

  • Moved from traffic execution into broader brand marketing

  • Working across positioning, content, campaigns and customer acquisition strategy

badge award seal placeholder icon.

Digital Marketing

Brand Growth

2019 – 2021

  • Moved from traffic execution into broader brand marketing

  • Working across positioning, content, campaigns and customer acquisition strategy

Minimal leaf-shaped logo icon

Meta Ads Manager

Self-Employed

2015 – 2019

  • Started with paid social and campaign execution

  • Learning how traffic is acquired

  • how creatives are tested
    and what makes people click

Minimal leaf-shaped logo icon

Meta Ads Manager

Self-Employed

2015 – 2019

  • Started with paid social and campaign execution

  • Learning how traffic is acquired

  • how creatives are tested
    and what makes people click

Minimal leaf-shaped logo icon

Meta Ads Manager

Self-Employed

2015 – 2019

  • Started with paid social and campaign execution

  • Learning how traffic is acquired

  • how creatives are tested
    and what makes people click