About PM
We believe a website should do more than look good. it should guide, convert, and grow with your brand.
Our focus is building e-commerce experiences that feel effortless while driving real business results.
What we drive
Built on real experience across the full e-commerce growth stack
Shopify
7+ years Build & Optimize high-converting
[1]
Google Ads
10+ years Drive qualified traffic with measurable ROI
[2]
Meta Ads
8+ years Scale acquisition through creative testing
[3]
CRO (Conversion Optimization)
4+ years Improve conversion without increasing traffic
[4]
SEO & GEO
3+ years Get discovered through search and AI
[4]
Klaviyo (EDM)
5+ years Turn first-time buyers into repeat customers
[4]
Analytics & Tracking
6+ years Turn data into clear growth decisions
[4]
Why brands choose us
Highlights from my design journey.
Experience
A progression from design to growth
Growth Partner for DTC Brands
PinkMelo
2023 - Present
Today, we help DTC brands launch, optimize and grow
Connecting websites, ads, retention and conversion
into one full growth system
E-commerce & Shopify
Self-Employed
2021 – 2023
Delivered 50+ projects across web, mobile, and SaaS.
Helped clients improve engagement by up to 40% post-redesign.
Created digital templates used by designers in multiple countries.
Digital Marketing
Brand Growth
2019 – 2021
Moved from traffic execution into broader brand marketing
Working across positioning, content, campaigns and customer acquisition strategy
Meta Ads Manager
Self-Employed
2015 – 2019
Started with paid social and campaign execution
Learning how traffic is acquired
how creatives are tested
and what makes people click
About PM
We believe a website should do more than look good. it should guide, convert, and grow with your brand.
Our focus is building e-commerce experiences that feel effortless while driving real business results.
What we drive
Built on real experience across the full e-commerce growth stack
Shopify
7+ years Build & Optimize high-converting
[1]
Google Ads
10+ years Drive qualified traffic with measurable ROI
[2]
Meta Ads
8+ years Scale acquisition through creative testing
[3]
CRO (Conversion Optimization)
4+ years Improve conversion without increasing traffic
[4]
SEO & GEO
3+ years Get discovered through search and AI
[4]
Klaviyo (EDM)
5+ years Turn first-time buyers into repeat customers
[4]
Analytics & Tracking
6+ years Turn data into clear growth decisions
[4]
Why brands choose us
Highlights from my design journey.
Experience
A progression from design to growth
Growth Partner for DTC Brands
PinkMelo
2023 - Present
Today, we help DTC brands launch, optimize and grow
Connecting websites, ads, retention and conversion
into one full growth system
E-commerce & Shopify
Self-Employed
2021 – 2023
Delivered 50+ projects across web, mobile, and SaaS.
Helped clients improve engagement by up to 40% post-redesign.
Created digital templates used by designers in multiple countries.
Digital Marketing
Brand Growth
2019 – 2021
Moved from traffic execution into broader brand marketing
Working across positioning, content, campaigns and customer acquisition strategy
Meta Ads Manager
Self-Employed
2015 – 2019
Started with paid social and campaign execution
Learning how traffic is acquired
how creatives are tested
and what makes people click
About PM
We believe a website should do more than look good. it should guide, convert, and grow with your brand.
Our focus is building e-commerce experiences that feel effortless while driving real business results.
What we drive
Built on real experience across the full e-commerce growth stack
Shopify
7+ years Build & Optimize high-converting
[1]
Google Ads
10+ years Drive qualified traffic with measurable ROI
[2]
Meta Ads
8+ years Scale acquisition through creative testing
[3]
CRO (Conversion Optimization)
4+ years Improve conversion without increasing traffic
[4]
SEO & GEO
3+ years Get discovered through search and AI
[4]
Klaviyo (EDM)
5+ years Turn first-time buyers into repeat customers
[4]
Analytics & Tracking
6+ years Turn data into clear growth decisions
[4]
Why brands choose us
Highlights from my design journey.
Experience
A progression from design to growth
Growth Partner for DTC Brands
PinkMelo
2023 - Present
Today, we help DTC brands launch, optimize and grow
Connecting websites, ads, retention and conversion
into one full growth system
E-commerce & Shopify
Self-Employed
2021 – 2023
Delivered 50+ projects across web, mobile, and SaaS.
Helped clients improve engagement by up to 40% post-redesign.
Created digital templates used by designers in multiple countries.
Digital Marketing
Brand Growth
2019 – 2021
Moved from traffic execution into broader brand marketing
Working across positioning, content, campaigns and customer acquisition strategy
Meta Ads Manager
Self-Employed
2015 – 2019
Started with paid social and campaign execution
Learning how traffic is acquired
how creatives are tested
and what makes people click